sharkstripe
a new social product from Gymshark*
Many young people feel overwhelmed or intimidated by thought of where to begin their workout journeys, including being self-conscious around experienced fitness gurus, which makes them hesitant to join the gym. This project shows the journey of how we came to create a concept for a new product that Gymshark can utilize to solve this issue.
32 young adults (age 18-24) were surveyed in order to discover how they felt about the social aspects that surround working out or going to the gym.
researching the crowd
pain points
#1
Users feel anxious when approaching someone in the gym for advice or to be their partner.
Users oftentimes feel excluded when working out in the gym.
#2
Users feel unmotivated working alone.
#3
“Would you feel more motivated to workout if you had a partner to hold you accountable?”
The majority of our respondents believed that they would benefit from having a workout partner.
YES 81.3%
NO 18.8%
SharkStripe is a social wrist band, an indicator, a conversation starter, that can change colors to help connect gym-goers of all levels find a supportive community. The outer ring color indicates your social preference, and the inner ring represents your workout focus.
introducing, sharkstripe
On the app, users can see other SharkStripe members in their gym space who are looking for a partner. If two people wish to partner up, they can tap bands and sync/track their workout. When synced, the app can then recommend partner workouts for the two users that is customized to their comfortability level.
new workout partners
app walkthrough
A brief demo on how the SharkStripe bracelet works within the Gymshark app.
-
art direction | Emily Brown
copywriter | Emma Gubitz
wristband prototype | Joshua Jamili
app prototype | Emily Brown
project manager | Alex Hartinger
*This is not an official product of Gymshark. This is a proposal project.