Buyer’s Guide

I created a number of web & merchandising assets to support the Buyer’s Guide initiative to help inform customers about the makings of a good robot vacuum cleaner, and how to choose the best one based on lifestyle needs.

Efficacy

Reliability

Craftsmanship

Control

The first step was creating new icons to represent iRobot’s 4 cleaning pillars. These pillars define what makes a Roomba the best of the best. These icons were then applied to each of the merchandising assets.

4 cleaning pillars icons

I designed a spread at the beginning of the brochure dedicated to the 4 Cleaning Pillars, added a few spreads to highlight the new products, and updated the typography on the copy blocks throughout the rest of the brochure pages to help with brand consistency.

product portfolio brochure

in-store violator

I designed an aisle blade for in-store displays using the icons and messaging from the portfolio brochure.

To bring awareness on digital platforms, I designed a set of web banners using existing “in-situ” photography to highlight each of the cleaning pillars. These were also translated for use in EMEA.

web banners

  • art direction | Nichole Lanney

    copy | Kyla Mooney