iRobot emails
announcements, sales, and more
simple = better
In on-going efforts to move closer to a more premium brand identity, I had the opportunity to refresh the visual direction of iRobot’s emails. I implemented minimalistic design elements and captivating hero images in order to help increase engagement and improve readability.
Old templates and color palettes proved that the brand was in need of an email refresh.
where we were…
Simple is the goal. Putting typography and monochrome colors first, the new visual direction is more easily digestible and the main message of the email is more evident at a quick glance.
…and where we’re going
thinking mobile
all new templates were purposely designed with mobile-first in mind, as most consumers today primarily view emails on their phones.
