2023 fall launch assets
overview
With four new products joining iRobot’s portfolio of robots, I had the great opportunity to collaborate with multiple teams within the Global Marketing department to help support the launch. Utilizing agency photography as a starting point, myself and the Creative Services team delivered over 600 assets for digital and print use.
products in focus
Roomba Combo® j5+
Roomba Combo® i5+
robot vacuum + mop
robot vacuum + mop
Roomba® j9+
robot vacuum
robot vacuum + mop
Roomba Combo® j9+
amazon a+ content
Featured: Roomba Combo® j9+ robot vacuum + mop
One goal of this launch was to apply our visual brand consistently on Amazon for higher sales. I created visuals for all three product Amazon pages to showcase product capabilities. Positive feedback led to the designs’ use on older product pages to unify the brand direction on all pages.
product hero banners
gifs
Roomba Combo® i5 robot vacuum + mop
Testing results showed GIFs and animations appealed more to customers over static images, and actually brought in a significant amount of revenue. We decided to find areas to include more movement on the website by creating GIFs of the products.
Clean Base® Auto-Fill Dock
sell sheet redesign
original
redesign
Sell sheets are used to inform retailers about products, so each SKU requires its own sheet. For these fall launches, we took it upon ourselves to redesign the layouts by making it simpler. Originally the sheets were created in Illustrator, so we also decided to recreate these in InDesign to reduce the size of the final files, and to make it easier for translation agencies to edit the files for all of the regions.
new icons
storage
wood-like top
multiple floors
robot teamwork
To represent the robots’ features, icons are displayed on the iRobot.com product display page. With new features being introduced, I was able to help concept, design, and add to the iRobot icon library.
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product & lifestyle photography - Sterling
art direction - Nichole Lanney
design and illustration - Emily Brown
copy - Marylou McGinley • Laura Strong
content strategy - Erin Bonsang • Alisa Perez