robot birthday email
overview
I had the opportunity to design a new email template that will be sent out to existing customers on the anniversary of their robot vacuum or mop purchase. Each email is unique to each customer, encouraging them to buy accessories or replacement parts as a “gift” for their robot.
hero image
The first task was to create an eye-catching hero image for the email. Rather than piecing a static image together, I thought it would be fun to try animating a GIF that would depict the joy of a birthday celebration. As a result, the robot birthday party was born.
the email
Once the GIF was approved, the next step was to design the rest of the email in both a desktop and mobile version.
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design/illustration/GIF creation - Emily Brown
art direction - Nichole Lanney • Marissa Rodakis
copy - Morgan Messick • Erica Insel
content strategy - Erica Insel