2024 product launches

For these product launches, I had the opportunity to design and streamline a visual strategy across the iRobot website, Amazon, and email under the creative direction of our team’s lead designer. Our goal was to create more visual familiarity of the products from journey to journey.

Amazon PDPs

I helped create a design template for the below-the-fold content under the Amazon product display pages. For each product, I designed a hero banner with a summary of the robot’s key features, which served as the thumbnail image for the product overview video.

I designed the product announcement emails for the Roomba Combo 10 Max and Roomba Combo 2 Essential robots, with the goal of pushing towards more premium visuals, taking inspiration from Apple and Sonos.

announcement emails

iRobot website

To create a consistent customer journey, I repurposed familiar visuals for assets on iRobot’s homepage.

For these launches, we started implementing the premium brand store layout on the Amazon Brand Store page. I was able to design the assets for the page, and create a cohesive story for the new products.

amazon brand store

  • creative lead | Nichole Lanney

    designer | Emily Brown

    product studio imagery | Digitas

    content strategist | Lisa Pinette

    copywriters | Kyle Eber • Marylou McGinley • Laura Strong