iRobot organic social
iRobot’s organic social channel was deprioritized in 2023, resulting in little-to-no engagement across platforms. In mid-2024, I took on the role of art directing our new social media team in efforts to re-establish the brand presence in social media, increase user-engagement, and streamline iRobot’s visual identity within this space.
elevating the visual grid
To enhance the visual content on social media, I wanted to formally define the approved elements—such as colors, fonts, lighting, imagery, and shapes—that the social team should utilize. This will ensure that our content aligns with the new brand direction established by our lead designer.
from this…
While very playful, the color palette and imagery don’t give the premium look that the brand is striving for.
to this
Imagery and content is still playful, but with consistent typography, a harmonious color palette, and natural lighting.
posts i’ve art directed & created
Static imagery and video posts I’ve had the opportunity to art direct, brought to life by the talented social team.
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Roomba Thanksgiving
concept | Nichole Lanney
design | Ellen Madson
Instagram
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Roomba Anniversary
concept + animation | me
Instagram
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Roomba Combo® 2 Essential Launch Announcement
concept + design | me
Instagram
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Daylight Savings Ends: "Roomba has the extra hour covered"
design | Ellen Madson
animation | me
copy | Kyle Eber
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Daylight Savings Ends: "Me when I don't have to spend the extra hour cleaning"
concept + design | Ellen Madson
TikTok
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National Cookie Day
concept + design | Brianna Drake
Instagram
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iSpy Roomba
concept + design | Vishali Govender
Instagram
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National Watermelon Day
concept + animation | me
Instagram
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Cleaning wishlist
concept | Brianna Drake • Vishali Govender
copy | Kyle Eber
Instagram
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Cyber Monday 2024
concept + design | me
Instagram
copy | Kyle Eber
design | Ellen Madson
animation | me
Instagram, TikTok, Linkedin
Roomba Rewind
Flip camera trend
concept | me
videography | Brianna Drake
Tiktok
Holiday Card 2024
concept | me + Nichole Lanney
design + animation | me
Instagram, TikTok, Linkedin
Zen garden
concept + videography | me
Instagram, TikTok
to be continued…
visit iRobot’s socials
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creative lead | Emily Brown
copywriter | Kyle Eber
lead strategist | Brianna Drake
designer | Ellen Madson
social marketing interns | Vishali Govender • Kate Kaladis